The Upward Trend of Mobile Marketing

If you have a business and are seeking new marketing strategies and techniques to reach your customers and potential customers, then you must learn more about mobile marketing.  Mobile marketing can be defined as marketing that one does via mobile (cell) and other handheld devices.

Do you have a cell phone?  I’d bet money that you do.  In fact, over 4 BILLION people have cell phones now.  Most people are lost without their cell phones and some wonderful news for businesses is that the latest research by IT research company Gartner, reveals that within the next 3 years, more than 50 percent of current internet users will be using their cell phones and other handheld devices to make purchases.

Internet marketing has exploded the past few years, with the fastest growing marketing niches being social and mobile.  The mobile marketing niche is growing with majority of the current emphasis on businesses using SMS messages to stay in touch with their customers.  At count at least 30 percent of marketers surveyed are using mobile marketing right now and the upward trend continues.

How can you get in on mobile marketing your business?  It’s simple.  The first thing that you need to do is to be sure that your website is mobile friendly.  Be sure that those that your texts are reaching are clearly able to click on a link that takes them to your webpage.  If for some reason your link is broken, your business will suffer less chance for sales.

Also, be sure that you put your link early on in your text message or email and don’t forget to use a creative, compelling headline.

Another thing to consider is that if you get your site indexed by Google on a mobile search engine then you will be doing well.  There are mobile site maps that are different from the usual ones.  You can always look into their Webmaster tools if you need assistance.  It is also a good idea to get listed in the Google local business listings and Google can assist you build a mobile landing page with a tool.

Remember to keep your texts messages short because people will not normally engage with long texts from businesses.  Just as you keep your social networking conversations short and sweet, you’ll want to do the same with mobile marketing conversations.  Most people that are accessing the web via mobile devices are headed to networking sites such as Facebook and Twitter, so be sure that your ads work together with them.

It has been reported that SMS has a 97 percent open rate, which is amazing. That means that 97 percent of people open and read their texts! (Unlike emails, which many people simply won’t open a link that is business oriented)  Additionally, people usually open their texts within 5 minutes of receiving them!  This is excellent news to mobile marketers.  Be assured that mobile marketing is on an upward trend, so if you haven’t yet looked into this, we advise you to do it as soon as possible.

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