Social Media Marketing Is the Way to Increased Productivity

A good number of businesses have chosen to use social media marketing as a strategy to market their company in efforts to increase productivity. In fact, social media marketing is essential if you have a business with an online presence. There are many social media networks with the most common being Facebook , LinkedIn, Twitter, YouTube, StumbleUpon, and Digg.

Social media marketing is a great addition to other online marketing tools such as search engine optimization (SEO), search engine marketing (SEM), and e-mail newsletters, affiliate marketing and local marketing. Media is key for advertising if you are not yet taking advantage of social media marketing, or network marketing, then it is definitely time to begin.

This form of marketing is great when it comes to getting the word out quickly with a broad reach. For example, if you have written an awesome book and have a good number of connections on Facebook and Twitter, you can post the news of your new release and potentially have hundreds or thousands of people hear about it within a day.  You can also post a comment on key blogs or websites and potentially have thousands of people see your link and click on it, directing them to your site.

With more and more consumers spending more time on the Internet, it only makes sense to take advantage of such a great networking marketing strategy.  Facebook has over 300 million users currently alone, so the potential of utilizing such a large network of people can be amazing for your business. Social media marketing is very cost effective, especially with the huge upside.

If you are interested in starting your social media marketing strategy today for your business, the first thing you should do is to create some goals.  One of your goals is to increase the visibility or web presence of your website so you will want to think about ways that you can accomplish that.  Other goals may include getting more traffic to your website, increasing your RSS feed subscribers, having more incoming links, better SEO, and more social contacts.  If all of that sounds too complicated or time consuming, you may want to consider hiring an expert who will do this for you.

The Internet is a great place to sell online.  If your website has a shopping cart then social media marketing is for you.  Social media marketing is about building more relationships so that you will get more visits to your website, thus, selling more products.

Research your competitors and see what they are doing for marketing.  If they are at trade shows, you should be too. If they are blogging like crazy, then you should too. Be prepared to take the time to learn the industry. Spend time daily to scour the web to see if your business is mentioned. You also need to comment on blogs that are related to yours.  It is estimated that you should spend about 25 percent of your time to marketing efforts.

Create some forward momentum and don’t be afraid to go for it.  You might just surprise yourself and like the challenge, as well as see traffic to your website increase and productivity rise!

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